WHIMS

of

Change

WHIMS

of

Change

WHIMS

of

Change

WHIMS

of

Change

Let your whims make you do good. Here, There and Everywhere

Let your whims make you do good. Here, There and Everywhere

Let your whims make you do good. Here, There and Everywhere

Let your whims make you do good. Here, There and Everywhere

Shaking Up the Fashion World, One Whimsical Step at a Time

Shaking Up the Fashion World, One Whimsical Step at a Time

Shaking Up the Fashion World, One Whimsical Step at a Time

Shaking Up the Fashion World, One Whimsical Step at a Time

Crafting ethics into style with eco-love in every stitch.

Crafting ethics into style with eco-love in every stitch.

Crafting ethics into style with eco-love in every stitch.

Encouraging a capsule wardrobe that breeds Creativity.

Encouraging a capsule wardrobe that breeds Creativity.

Encouraging a capsule wardrobe that breeds Creativity.

Crafting with purpose, exclusively for our devoted community.

Crafting with purpose, exclusively for our devoted community.

Crafting with purpose, exclusively for our devoted community.

Your unique Belief System is the heart of our growth and creation.

Your unique Belief System is the heart of our growth and creation.

Your unique Belief System is the heart of our growth and creation.

Our Philosophy

Our Philosophy

Together, we can challenge the norms and rewrite the rules of the industry

Together, we can challenge the norms and rewrite the rules of the industry

Together, we can challenge the norms and rewrite the rules of the industry

Together, we can challenge the norms and rewrite the rules of the industry

Empower local artisans

Embrace a curated capsule wardrobe

Confront fast fashion head-on

Join us, Spark a change

Empower local artisans

Embrace a curated capsule wardrobe

Confront fast fashion head-on

Join us, Spark a change

  • Empower local artisans

    Embrace a curated capsule wardrobe

    Confront fast fashion head-on

    Join us, Spark a change

Empower local artisans

Empower local artisans

Embrace a curated capsule wardrobe

Embrace a curated capsule wardrobe

Confront fast fashion head-on

Confront fast fashion head-on

Join us, Spark a change

Join us, Spark a change

Slowing

Down

Slowing

Down

Initiating THE DEGROWTH MOVEMENT IN INDIA

Initiating DEGROWTH

IN INDIA

Embracing 'Less is More'. Our vibrant community thrives on challenging the status quo to shape a better, more mindful future.

Embracing 'Less is More'. Our vibrant community thrives on challenging the status quo to shape a better and a more mindful future.

Embracing 'Less is More'. Our vibrant community thrives on challenging the status quo to shape a better and a more mindful future.

COMMUNITY

FIRST

COMMUNITY

FIRST

Making our community

the Cornerstone of it all

Making community the Cornerstone of it all

Collaborations and initiatives inspiring discussions that ignite change, influencing the future of our brand.

Collaborations and initiatives inspiring discussions that ignite change, influencing the future of our brand.

A CIRCULAR

SYSTEM

A CIRCULAR

SYSTEM

Consciously crafted to

last a lifetime

Consciously crafted

to last a lifetime

Through our buy-back initiative, we give your WHIMS a second life, extending their journey far beyond the ordinary.

Through our buy-back initiative, we give your WHIMS a second life, extending their journey far beyond the ordinary.

Our approach

Our approach

Our approach

Join

The WHIMS

Community

Join

The WHIMS

Community

Join The WHIMS

Community

Fashion Tsunami: Riding The Waves Of Overproduction

Overproduction has become the name of the game. With billions of garments churned out each year, it's like a never-ending conveyor belt of clothes.

At WHIMS, we believe in quality over quantity, offering limited edition collections that make a statement without overwhelming the planet.

Aspirations overflow, yet outfits stay underutilised

A mind-boggling 80% of your wardrobe remains neglected, crying out for attention! Let's smash that underutilisation cycle to smithereens, starting a fashion rebellion with WHIMS.

We carefully craft each outfit to be Multi-styled for all your occasions– mix, match, and flaunt them with audacity!

Closet chaos: When fashion hoarding takes over your life

Research shows that the average person hoards up to 80% of their clothing. Let go of those outfits that no longer spark joy and create space for something new.

At WHIMS, we're here to help you curate a wardrobe that truly reflects your style and values. Embrace a more intentional approach to fashion and let go of the excess baggage.

Fashion Tsunami: Riding The Waves Of Overproduction

Overproduction has become the name of the game. With billions of garments churned out each year, it's like a never-ending conveyor belt of clothes.

At WHIMS, we believe in quality over quantity, offering limited edition collections that make a statement without overwhelming the planet.

Aspirations overflow, yet outfits stay underutilised

A mind-boggling 80% of your wardrobe remains neglected, crying out for attention! Let's smash that underutilisation cycle to smithereens, starting a fashion rebellion with WHIMS.

We carefully craft each outfit to be Multi-styled for all your occasions– mix, match, and flaunt them with audacity!

Closet chaos: When fashion hoarding takes over your life

Research shows that the average person hoards up to 80% of their clothing. Let go of those outfits that no longer spark joy and create space for something new.

At WHIMS, we're here to help you curate a wardrobe that truly reflects your style and values. Embrace a more intentional approach to fashion and let go of the excess baggage.

HOW IT WORKS

Express your enthusiasm and be welcomed

Dm us “Im a Changemaker” or make a purchase to become a part of our community


1

Get Access to our

Whimsical Community

Meet like-minded changemakers who are doing good on a whim.

2

Use your voice to

Make an Impact

Collaborate & contribute on causes that matters, and most importantly spread awareness about your B.S

3

How to Join Our Community?

How to Join Our Community?

How to Join Our Community?

Tap below to Register at nas.io to join our WhatsApp community.

1

Gain exclusive access and connect with like-minded changemakers.

2

Use your voice to collaborate and contribute to our next collection.

3

Tap below to Register at nas.io to join our WhatsApp community.

1

Gain exclusive access and connect with like-minded changemakers.

2

Use your voice to collaborate and contribute to our next collection.

3

Fashion Industry's dirty little secret

Why join the community?

Why join the community?

Why join the community?

Thrive together to make a difference

Embrace a community where sustainable fashion enthusiasts come together to inspire and empower each other, creating a positive impact on the planet and in our lives.

Be part of Conversations that ignite change

Your unique perspectives and creative input fuel our mission, driving us to create meaningful collaborations and campaigns that address the real problems.

Influence our eco-friendly designs

Your voice matters to us! Help shape our eco-friendly collections by sharing your preferences, suggestions, and desires to influence our designs that resonate with your values.

  • Member Benefits

    Early access to all drops at special member pricing.

    As a part of our Whimsical Community, You get previews of our new collections, early access to pre-book and exclusive discounts.

    ARTSY AURA

    1000/- off

    TROPICAL HIPPIE

    1000/- off

    WEEKDAY WORKAHOLICS

    ₹3599

    ₹2599

    Members save

    ₹1000

    WHIMSICAL WEEKEND

    1000/- off

    TIMELESS WHIMS

    ₹3599

    ₹2599

    Members save

    ₹1000

    Bad & Bouge

    1000/- off

Be part of Conversations that ignite change

Your unique perspectives and creative input fuel our mission, driving us to create meaningful collaborations and campaigns that address the real problems.

Be part of Conversations that ignite change

Your unique perspectives and creative input fuel our mission, driving us to create meaningful collaborations and campaigns that address the real problems.

Thrive together to make a difference

Embrace a community where sustainable fashion enthusiasts come together to inspire and empower each other, creating a positive impact on the planet and in our lives.

Member Benefits

Early access to all drops at special member pricing.

As a part of our Whimsical Community, You get previews of our new collections, early access to pre-book and exclusive discounts.

  • ARTSY AURA

    1000/- off

    ARTSY AURA

    ₹3599

    ₹2599

    Members save

    ₹1000

    TROPICAL HIPPIE

    1000/- off

    WHIMSICAL WEEKEND

    ₹3599

    ₹2599

    Members save

    ₹1000

    TIMELESS WHIMS

    1000/- off

    Bad & Bouge

    ₹3599

    ₹2599

    Members save

    ₹1000

THE DARK SIDE OF FASHION INDUSTRY

THE DARK SIDE OF FASHION INDUSTRY

THE DARK SIDE OF FASHION INDUSTRY

Did you know?

We're drowninG

Fast fashion is flooding the world 

with overproduction. WHIMS takes 

a stand by curating fashion statements 

in limited batches. Zero Greenwashing.

Do you smell

somethingin the Air?

A chilling fact: Fashion behemoths

burn up to 13 tons of deadstock annually. At WHIMS, we strongly believe in Degrowth - less is more.

A Hidden

PROBLEM

Closet hoarders, we know who 

you are. Our Capsule Wardrobe system 

encourages a limit on purchases, 

aiming for a more sustainable approach.

Did you know?

We're drowninG

Fast fashion is flooding the world 

with overproduction. WHIMS takes 

a stand by curating fashion statements 

in limited batches. Zero Greenwashing.

Do you smell

something in the Air?

A chilling fact: Fashion behemoths

burn up to 13 tons of deadstock annually. At WHIMS, we strongly believe in Degrowth - less is more.

A Hidden

PROBLEM

Closet hoarders, we know who 

you are. Our Capsule Wardrobe system 

encourages a limit on purchases, 

aiming for a more sustainable approach.

Who needs

rules anyway?

Who needs

rules anyway?

Break the Rules - Be the Changemaker

Break the Rules - Be the Changemaker

Be the audacious change maker, paving the path for a fearless future.

Be the audacious change maker, paving the path for a fearless future.

Be Selfishly Selfless with

Be Selfishly Selfless with

With your Wild Hopes, ignite your soul to make a difference

Join us in the Whimsical Revolution. Be playful, impactful, and downright fabulous.

With your Wild Hopes, ignite your soul to make a difference


Join us in the Whimsical Revolution. Be playful, impactful, and downright fabulous.

© 2023 Maa Durga Corporation. All whimsical rights reserved.

Own your

use it to be a change-maker

Who needs

rules anyway?

Break the Rules - Be the Changemaker

Be the audacious change maker, paving the path for a fearless future.

Be Selfishly Selfless with

With your Wild Hopes, ignite your soul to make a difference

Join us in the Whimsical Revolution. Be playful, impactful, and downright fabulous.